The concept of a domain name is probably familiar to you, as well as why certain domain names are preferred by businesses over others. It is important for your company's website to make an immediate impact by choosing a branded domain. However, once you have selected the right domain name for your business, there is still one more crucial step to take: establishing its authority.

In order for your website to appear on Google's Search Engine Results Pages (SERPs), you will need to understand what domain authority is and what happens if the authority score of your site is low.

What is Domain Authority and Why We Need To Increase Authority Score?

Domain Authority is a search metric that indicates the authority of all websites on the Internet. Domain Authority has been the industry standard since Google stopped publicly displaying their PageRank data on websites when it comes to determining search engine ranking position (SERP) potential on search engines such as Google, Bing, and Yahoo.

The domain authority score ranges from 0-100. With the use of DA PA checker online tools, the user will be able to determine the ranking potential of the website's domain. The higher the score, the more authority the website has and the more likely it is to rank well for any pages on that site (or domain). A lower score indicates that the site will have to work harder to rank well.

Although Domain Authority is not used by Google at all, it considers a number of factors, including some of the same variables Google uses, but on a much more simplified scale.

Essentially, it is calculated by evaluating the total number of inbound links and linking root domains and combining them into one score. This metric can be used to assess how well a site is likely to perform on search engines. As a general rule, a Domain Authority of more than 60 is considered to be excellent.

Why We Need To Increase Authority Score

As mentioned above, the higher the score, the greater the authority. An SEO expert has hypothesized that a DA score of 40-50 is average, 50-60 is good, and more than 60 is excellent. It is important to note that, in reality, determining your authority is much more complex than looking solely at scores.

It is important to keep in mind that new websites always have a domain authority of 1 when they are launched, so do not be discouraged by a low score. Furthermore, it is important to remember that the domain authority scale is a relative measure, so there will always be fluctuations in the score. 

Thus, your score will not necessarily reflect your SEO efforts, which is why it should be used only as an indication, especially in comparison to the sites of your competitors. Therefore, instead of focusing on the number itself, consider how it compares to other websites. Keep in mind that your goal is to have a higher Domain Authority than your competitors.

What is The Impact of Lower DA PA on Website

A new website will likely have a low Domain Authority (DA) (possibly between 10 and 20).

Also, you should know that it is easier to improve your site's DA if it is between 20 and 30 than if it is between 70 and 80. In order to identify what constitutes a good domain authority, consider these ranges:

  • Below 30 is poor
  • 30 to 40 is below average
  • 40 to 50 is average
  • 50 to 60 is good
  • 60 to 70 is very good
  • Above 80 is excellent

The DA of your website is an important factor in determining how well it will perform in search engines. If your website authority low, it will not directly affect your site. It can also affect your site indirectly as domain authority is particularly useful as a comparison tool since it provides you with an idea of how your site compares to that of your competitors. A low score for your website will give your visitors a negative impression of your site.

How Do I Check My Website’s Domain Authority Score?

There are many online DA PA checker tools are available. You can use such tools in order to examine your site’s domain score. What you need to do, simply type the DA PA checker online tools on the Google, there you can see many tools. 

After open a DA PA checker tool, enter the website address and click on "Analyze" to determine your domain authority. These tools will automatically analyze the site and with no time shows the result of the site.


A brand's goal is to rank highly in search engine results. However, there are a number of obstacles that must be overcome in order to achieve this goal. Using your domain authority score as a benchmark will allow you to determine how well your site will perform in search engine results. You need to know how your SEO campaign compares to your competitors in order to fine-tune it.

However, you should not become obsessed with increasing your DA number. There is no point in having a high DA site that does not receive any traffic because the pages are not properly optimized for the keywords they target.

Many sites have a high domain authority (DA), yet receive little traffic, while others with a low domain authority (DA) receive much traffic due to proper optimization and high-quality content.